Thursday, April 14, 2016

It's Time To Get Out There...

I've dropped hints that I'm launching a blog mom blog site. Although I've been working on this for almost a year, I haven't made it public. I have yet to create a Facebook page and promote on my various social media streams. I know the routine. I've been in this line of work for almost a decade now. Once everything is set to go, keeping everything up to par and increasing traffic will be a full time job. My goal is to become affiliated with various companies, test products and join in on BlogPaws.

As I've dropped hints and told a few people about this project, a few have asked what the bulk of the blog is going to be about. My answer is typically the same. The life of a work at home dog mom and I'll be offering a page of dog treat recipes that I've created to share with the public. There will also be DIY pet-themed products and other cool stuff.

Then, I'm asked the big, loaded question.

"Are you going to write about dog training and other information that's valuable to pet parents like what flea medicine to use or why dogs walk around in circles before they poop?" 

No. I'm not.

This blog site is about the life of a work at home dog Mom. One of my inspirations behind starting this blog was being involved with Mommy bloggers of human kids. This was entirely due to work. Over the years, I've faithfully kept up a with handful of these blogs. Each one documents the life of a Mom.

I favor the candid Mommy bloggers who put it all out there and have no shame in dropping the F-Bomb.

After working with some of these bloggers and reading their blogs year after year, I thought, "I'm a work at home Mom too. It doesn't matter if my kids have fur, paws and poop in the yard. My life as a dog Mom matters too and why should I exclude myself from the world of Mommy bloggers? If they can chronicle their life as a Mom day after day, and be successful at it with a decent sized following, so can I."

Shortly after, that's exactly what happened.

In the beginning, I flirted with the idea of including informative pieces. Maybe two or three times a week. However, when I took a step back and searched these items, hundreds of articles appeared. A lot were redundant. Information, tips and advice and step by step instructions for a single thing had been recycled over and over and over again.

Do we really need another article about summer safety tips for dogs or how to trim their nails? No. There's already hundreds of well written articles and videos to instruct you.

What we need more of is dog Mom stuff. There are thousands, maybe millions, of Mommy bloggers (human kids) out there writing about motherhood. However, there isn't too much out there focusing solely on the life of dog Moms.

As a marketer, I'm well aware this blog won't be for everyone. I don't write for the masses. I'm not going to have something here for everyone or capture everyone's attention. As the saying goes, "You can't please 'em all."

Please don't mistake that for arrogance. I'm not being rude. That's the reality of it. 

Eventually, one or two people will be interested. Over time, and with a lot of hard work, that number will increase.

I hope.

Down the road, I'd like to have a gigantic community of people on the Facebook page I haven't created yet. I want people to share their stories and photos and their life as a dog Mom. I want lots of community engagement.

I have goals.

I also hope to inspire people to make their own dog treats. I'll be working hard in the kitchen coming up with recipes that aren't only pup approved, but human approved as well. If I'm not going to eat it, I'm not going to make our kids eat it.

In the months ahead, once I become affiliated with various companies and such, I'll be posting articles about products we've tried. Of course, my reviews will be honest. I don't believe in misleading anyone.

For now, I'm working on making it public. Almost there...

That's it in a nutshell. 

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